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03/29/2012

Video: Are You Meant to be an Entrepreneur?


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Have you reached that place where you want a change in your career? Maybe you're meant to be an entrepreneur. Frank M. Deane, PhD, founder of Lumleian, gives his unique firsthand insight into transitioning a career into entrepreneurship. Deane talks about the rewards, challenges, and steps that go into starting one's own company.

Useful Highlights:

  • If you don't have a thoughtful strategy upfront, you're destined to fail.
  • Differentiation is key. You must understand your customers and how you can service them differently than anyone else.
  • Value creation, cost savings, and expediency are the main factors that keep customers satisfied and wanting to return.
  • A good business should be able provide services and/or products that are more efficient and standardized in order to set themselves apart.

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