Can YOU simplify investment commentary better than this?
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I am not perfect. I don’t have all of the answers for how to best simplify the complex sentences that abound in investment commentary and related publications. However, we would all benefit if the smart investment professionals could communicate more clearly and economically.
To spur conversation, I’m posting some before-and-after versions of sentences inspired by what I’ve read in online and printed investment pieces. Most of my tweaks are minor. They don’t dramatically ratchet up the sentences’ effectiveness. However, their simplicity means that they demonstrate techniques that would be easy for anyone to implement.
If you’re trying to improve your writing skills, I hope that you’ll find some inspiration. If you’re a veteran writer or editor, perhaps you can suggest better alternatives.
Investment writing before-and-after examples
Before: An important point to make is that rising interest rates do not necessarily have a negative impact for bond investors as often perceived.
After: Contrary to what many think, rising interest rates don’t necessarily hurt bond investors.
Note: “Show, don’t tell” is standard writing advice. Instead of saying that something is important, convey its significance simply and quickly.
Before: What are the things that matter most to members of the portfolio management team?
After: What matters most to the portfolio management team?
Note: Deleting unnecessary words makes it easier for readers to grasp your message. The “after” version might be simplified further to “What matters most to the portfolio managers?” or even, depending on context, “What matters most to the portfolio?”
Before: The Fed’s statement will be illustrative in highlighting the Fed’s future plans.
After: The Fed’s statement will highlight its plans.
Note: This is one of several examples showing how replacing forms of the verb “to be” strengthens your sentences. Also, “illustrative” and “future” aren’t necessary in this sentence. Readers grasp them from the context.
Before: Bank of America has a sound capital position and a management team that is well regarded.
After: Bank of America has a sound capital position and a well-regarded management team.
Note: Converting phrases such as “that is well regarded” into adjectives can streamline your sentences. Just don’t pile up too many adjectives in a row. You’ll overwhelm your readers. Some adjectives are valuable. However, I like what Mark Twain said about them: “When you catch an adjective, kill it. No, I don’t mean utterly, but kill most of them—then the rest will be valuable. They weaken when they are close together. They give strength when they are far apart.”
Before: One third of S&P 500 earnings are derived from foreign sales.
After: One-third of S&P 500 earnings come from foreign sales.
Note: This is another example of how you can streamline sentences by eliminating forms of “to be.”
Before: Our current expectation is that foreign bond buying will prevent longer-term rates from increasing significantly in 2015.
After: We expect that longer-term rates will not increase significantly in 2015, due to foreign bond buying.
Note: Using “I” or “we” will enliven “to be” phrases like the “before” version of this sentence. I also suggest that you put the most important part of your sentence in the beginning. I thought the writer’s interest rate expectations were more important than the foreign bond buying.
Before: This technique improved returns without a dramatic increase in risk.
After: This technique improved returns without dramatically increasing risk.
Note: Verbs are more powerful than nouns.
–Susan Weiner, CFA, is the author of Financial Blogging: How to Write Powerful Posts That Attract Clients, which is tailored to financial planners, wealth managers, investment managers, and the marketing and communications staff that supports them. Read her blog or follow her on Twitter, Google+ or the Investment Writing Facebook page.