Video: Personal Branding and Self-Assessment

If you don't think of job search as "marketing," you're wrong. When it comes to searching for your next career, you must think of yourself as a brand. Why would anyone purchase? What sets you apart from the next similar product? In this NYSSA Career Chat^™, Five O'Clock Club Career Coach Nancy Deering discusses the importance of personal branding. Here, you'll learn that "selling yourself" effectively can set you apart from a sea of other candidates.