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12/23/2013

Personal Branding: Networking


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Once you have taken the first step in developing your personal brand—creating a resume—you need to test your brand in the marketplace.

Network to find out if people perceive you the way you see yourself.

There are two kinds of networking: online and in-person.

To start networking online, you need to create an online presence via social media on websites such as LinkedIn, Twitter, and Facebook. You can even create a blog using platforms such as WordPress or Tumblr.

There is no substitute, however, for face-to-face networking. Face-to-face networking involves participating in industry organizations either as a panelist or attendee.

Even more important when you are in real social settings—as opposed to the pseudo social setting of the internet—is to follow appropriate rules of behavior. You want to create a bond with those with whom you are networking. It takes time to cultivate these relationships.

Networking should be a part of your regular career management—not just when you need a job. You want to create networking relationships before you need to use them.

The last and most important part of developing a personal brand is finding out if it will get you a job through the interview process, which we’ll cover next. 

Richard Lipstein, executive search consultant with Gilbert Tweed International, long-time NYSSA member and currently member of its board of directors

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