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05/12/2014

Book Review: Financial Blogging


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Financial-Blogging-book-by-Susan-Weiner

Famous among CFA societies for her effective-writing workshops, Susan Weiner has produced a powerful resource that provides on-point guidance for mastering the blog as a short form of communication and also functions as an excellent tool for sharpening longer forms of investment writing. It will benefit novice and senior advisers alike.

Resolved: to write effectively! Susan Weiner, famous among CFA societies for her effective-writing workshops, has produced a powerful reference guide that should become the single best source for assisting independent and fee-only advisers in their blogging activities. The lessons contained in Financial Blogging: How to Write Powerful Posts That Attract Clients are highly accessible. Through exercises and outlines, reinforced with a workbook-style appendix, the reader quickly learns what it takes to accomplish excellent short-form communication.

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